Tonight, for the 7:00 show of No Impact Man, the President of Virginia Tech, in honor of sustainability week, bought any student a ticket and a drink. 200 took him up on in. The 9:15 show was slower, but Matt, Shawn and Mark were among the folks I sold popcorn and drinks.
Forget the snarky review in the NYT. The movie is worth seeing, even if you have to pay to get in. It's a candid look at the experiment one writer and his family make to lower their environmental impact, all while living in NYC. It includes a look at the need for political action beyond individual action and the health ramification of our consumerism on, for instance, low income neighborhoods which are often the sites for landfills and the worst traffic.
The filmmaker's blog is here.
