Publish2: A Streamlined NewsTrust with Venture Capital?

Image from Publish2.

I was wondering who was behind Publish2 whose slogan is "Link Journalism Made Easy" and ran into this post and this one on GigaOm, Om Malik's blog.

Publish2 writes,
Link journalism is linking to reporting or sources on the web to enhance, complement, or add more context to original reporting. Link journalism can also be a topical news aggregation, with links to interesting and important stories from any source on the web.

gives some articles to read:

and provides examples of link journalism:

Interestingly, environmental writer Peter Fairley, who I've cited before and met at the SEJ conference is using a Publish 2 rss feed to power a recommended reading list on his blog Carbon Nation.